Ford has announced that they will be holding a contest in an effort to help promote the Ford Fiesta set to hit American dealerships early next year. The Fiesta is a fuel efficient compact vehicle that has seen successful sales in Europe, and beginning in April of this year, Ford will be putting the Fiesta in the hands of 100 people for long-term test drives. The specially selected contestants will receive their own international model of the Fiesta for six months with gas and insurance paid for by Ford. The drivers will be asked to complete assignments provided by Ford Mission Control, and then relate their experiences on social networking utilities like Facebook and Flickr. Ford is looking for web savvy consumers with a strong internet presence to help them tap into a younger audience. The initial task for all would be Fiesta test drivers is to create a 2-5 minute YouTube video telling Ford why they deserve to participate in the Fiesta Movement. All applications must be completed by March 13, 2009. For more information visit www.fiestamovement.com
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