Nissan Looking To Colleges For New Marketing Ideas

Nissan's new Cube will be available at dealerships on May 5. To promote the Cube, Nissan is teaming up with marketing students at 10 large universities to create advertisements that come straight from their target audience. The campuses include University of Georgia, Texas A&M, John Hopkins University, University of Pittsburgh, and San Diego State.

The automaker is hoping that the ad campaigns created by the marketing students will generate a buzz among the 18-24 year old demographic for the Cube, which is economically priced; it starts at $14,000. Nissan is encouraging the young marketers to include local dealerships into their advertisements, but other than that, full creative control has been given to the students. No word on whether they're being graded.

Comments

[Jessica warner]

Teenagers are considered risk-takers, so what could possibly cause them to change their minds and offer low rates and discounts who do well in school? Well, for every rule, there are exceptions. Teens or young drivers who behave at school and get good grades form one such exemption. The very reason for low rates for teenagers who get good marks in school is the fact that statistically, they prove to be better drivers than their common peers. They prove to be safer drivers, and are deemed more likely to obey traffic rules.

[Jessica warner]

Teenagers are considered risk-takers, so what could possibly cause them to change their minds and offer low rates and discounts who do well in school? Well, for every rule, there are exceptions. Teens or young drivers who behave at school and get good grades form one such exemption. The very reason for low rates for teenagers who get good marks in school is the fact that statistically, they prove to be better drivers than their common peers. They prove to be safer drivers, and are deemed more likely to obey traffic rules.

---------------------------------------------------------------------------------------------------

Jessica warner

student car insurance